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Branding is an essential part of any business whether it is a startup, small or large, B2B or retail. Even though the term branding is often thrown around, many people starting a business for the first time have no idea what the term means. Many newly established businesses do not know how to go about marketing and effectively building their brand effectively. This affects the business adversely because it is not able to develop and grow as expected. In the end, the business does not succeed because it does not match the level of competitiveness with other like businesses that…