An effective logo has the ability to resonate with consumers and give your brand instant recognition. If you do it correctly, your logo is synonymous with your brand identity. The best logos not only give the brand an identity but also communicate what is most important to your company. Through the years, many companies have changed their logos, but logos like Nike’s swoosh and McDonald’s arches have remained the same so consumers can easily recognize them. When choosing the right logo design for your company, it is important to research effective logos so you will be able to design one that works best for your company.